¡LatinFest! is an annual celebration that honors the local Hispanic community as part of Hispanic Heritage Month. This year, it was hosted on October 15th by the Latin American Business Association. This festival isn’t just for some, it’s for all! Everyone from businesses to public officials come together to celebrate Latino culture.
In its fifth year, Latinfest! had tons of activities to take part in. There were five bands, dancing, and plenty of cultural food.
“¡LatinFest! reflects several of Nissan’s core values, from the power of curiosity and education to the need to understand and respect diverse perspectives,” said Jeffrey Webster, Nissan’s director of Diversity and Inclusion.
Nissan didn’t only sponsor ¡LatinFest! specifically. They took part in Hispanic Heritage Month by releasing a video series, “Hispanics Who Dominate.” This series told the story of Hispanic heroes who have overcome challenges they’ve faced in their local or global Hispanic community.
Nissan also sponsors the Mexican National Team, who played in the Nissan Stadium in Nashville against New Zealand. At this game, there was an interactive fan zone courtesy of Nissan, where fans could check out Nissan cars and trucks.